Then there is the more barefoot competition, like Sockwa, Feelmax, Vivo Barefoot, and now Altera. These new Alteras look to be the most like VFFs, but without the obvious toe pockets. They may even be a better looking alternative to regular everyday sneakers, but that is too tough to say without actually wearing them and seeing them with jeans. I'm curious and excited to find out more about them, but depending on their distribution, it could be hard to track one down.
I'm sure this niche will become more and more saturated, especially by the big shoe manufacturers trying to keep pace with this ever-growing market.