I first heard of Soft Star mocs about a year ago as a great minimalist shoe, but the styling and look just didn't seem appropriate for everyday use, especially in an office. I settled on Vivo Barefoot shoes for my work and weekend use, and I now own three pairs of them! While the original mocs could be used for running, their delicate leather makeup would not last against prolonged exposure to pavement. This new offering, with soles only 2mm thick (and made by Vibram, coincidentally), could be a great alternative for my lovely wife since the VFF's just don't fit her little toes. They look very comfortable, and since they're advertised as running shoes I'm assuming they're durable, though we won't know that until they've been tested.
The Soft Star company has excellent looking offerings for casual footwear, and one day when I have little Bennys running around the yard, I'd be happy to see my kids in these shoes!